Gidi Appoints New Creative Director
Chicago, [February 1st, 2025] – Gidi, a distinguished line of classic women's wear based in Chicago, is delighted to announce the appointment of Maxwell Frantz as its new Creative Director, effective February 1st, 2025.
Maxwell Frantz brings eight years of experience in the fashion industry, having previously worked with SS Couture, Elda De La Rosa, Matte Black, and various European brands within the events industry. Known for his visionary approach to design and ability to merge traditional craftsmanship with modern aesthetics, Frantz will play a pivotal role in shaping Gidi’s creative direction and future collections.
Frantz has been an integral part of the Gidi team for several years, serving in a support role and contributing as an event producer for the brand’s acclaimed showcases. This extensive experience working closely with Gidi has provided Frantz with a profound understanding of the brand’s ethos, vision, and commitment to timeless luxury. This deep-rooted knowledge positions Frantz uniquely to carry forward the brand’s legacy while upholding it’s level of excellence.
"I’ve always admired Gidi and the incredible vision behind it, so stepping into this role is truly special for me. Taneasha’s dedication to craftsmanship and the brand’s legacy have been a constant source of inspiration, and I’m excited to carry that forward while bringing new creative energy to our clients.” said Frantz.
In his new role, Frantz will continue to oversee the brand’s creative direction, including upcoming collections, campaigns, and collaborations. He will also play a key role in expanding Gidi’s national presence while remaining rooted in the vibrant and diverse spirit of Chicago.
About Gidi
Founded by designer Taneasha Prunty, Gidi is a line of classic women's wear carefully designed with intricate compositions of timeless luxury and modern lines. The brand focuses on providing superior value through quality textiles, attention to detail, and merchandising options that include custom-made pieces. Each garment is meticulously crafted, embodying a refined elegance that transcends fleeting trends, ensuring that the wearer feels both empowered and exquisite.
For more information, visit https://gidionline.com or follow us on Instagram and Facebook.